Why do ads offer FREE trial sample of a product, then say there's a shipping and handling charge?
Often on TV ads, a new product offers a FREE trial sample, but attached a hefty shipping and handling charge. I don’t think it costs .95 to send a 2 oz. sample of hand lotion. Then the sample really isn’t FREE, is it?
Tags: amp, shipping and handling charge, hand lotion, shipping and handling, free trial, pl, Technology Internet, ly, ree, tv ads, GE
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They assume it (and marketing is all about assumptions) that when they say free, they are not including shipping and handling costs. And of course they could not, because they hire the transport, and handling to an outsourcer. And they canno’t offer what does not depend on them, So actually it is not a crazy assumption they make. They assume that it is free, because everything that depends on their part comes to you free of charge. This does not include services rendered by other companies, like transport and handling.
Hope this helps.
Salazar